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Smile Theory
Services

How we help
dentists like you.

01 / 04 Monthly

Monthly Social

A consistent feed, built like a real production.

Built for

Practices ready to commit to a monthly cadence and to letting our team into the office on shoot day.

What's included

  • 1–2 shoot days per month
  • 4–25 finished pieces (tier-dependent)
  • Strategy, editing, captions, music — all-in
  • Optional posting + community management

Not the right fit if

One-off launches or single hero films. Use the project services for those.

Starting at $1,500 / mo

Inquire

Three tiers (Essentials, Standard, Premium) — full breakdown sent on request.

02 / 04 Project

Podcast Production

A long-form audience play, scoped per season.

Built for

Practices building a personal brand around the lead dentist, or DSOs that want a real recruiting and culture asset.

What's included

  • Episode planning + guest coordination
  • On-location multi-cam filming, broadcast audio
  • Editing, cover art, distribution setup
  • Clip cutdowns for social

Not the right fit if

A monthly social presence. Pair this with the retainer if you want both.

Custom quote

Inquire

Priced per season — typically 8–12 episodes.

03 / 04 Project

Brand & Video

Cinematic one-offs — brand films, recruitment, anniversaries.

Built for

Practices with a specific moment to capture: a rebrand launch, a new location opening, a milestone year.

What's included

  • Pre-pro, treatment, and shot planning
  • Twelve89-grade cameras, lighting, and crew
  • Color, sound design, finished delivery
  • Versions for web, social, in-office

Not the right fit if

Recurring content. Brand films are intentionally a moment, not a rhythm.

Custom quote

Inquire

Scoping conversation determines budget range.

04 / 04 Project

Web & Digital

A modern practice site — fast, well-designed, built to convert.

Built for

Practices whose website is the weakest link in their patient journey — or whose current site was built five years ago and feels it.

What's included

  • Design, build, and content migration
  • Performance + SEO baseline included
  • Built on the same stack as this site
  • Optional ongoing care plan

Not the right fit if

A quick template swap. We rebuild from a positioning conversation.

Custom quote

Inquire

Typical projects run 6–10 weeks end to end.

Add-ons

Need a little extra?
Bolt it on.

Add-ons stack on top of the monthly social retainer. Most practices use one or two a year — no need to pay for capacity you don't need every month.

  • Extra shoot day

    Add a half-day mid-month for an event, launch, or seasonal push.

    +$1,200

  • Team headshots

    Branded, on-location headshots for every provider and front-desk team member.

    +$650

  • Event coverage

    Open houses, anniversaries, charity days — captured as a hero piece + cutdowns.

    from $1,800

  • Long-form patient story

    A 60–90 second mini-doc on a transformative case (with patient consent).

    +$950

Ready when you are

Ready to make your practice
impossible to scroll past?

Book a discovery call

By the end of the call you'll know whether we're a fit — and if we are, we can be on your filming calendar within two weeks.