01 / 04
Monthly
Monthly Social
A consistent feed, built like a real production.
Strategy · Production · Posting
Starting at $1,500 / mo
Inquire For dental practices in Southeast Michigan
We don't just chase views. We bring real patients in.
We produce content for dentists who've outgrown their content creator. Content that helps you tell your story and build real, organic connections with patients. Powered by 10+ years of creative experience at Twelve89.
Dr. Justin Kammo
Profound Orthodontics
Bingham Farms, MI
Practices that trust us.
Recent work
What dental social
What dental social
should look like.
Dr. Sahar Kareem, DMD
Art of Dental
Westland, MI
Dr. Natalia L. Karmo, DMD
Karmo Dental
West Bloomfield, MI
Dr. Justin Kammo
Profound Orthodontics
Bingham Farms, MI
Dr. Michael Sesi, DDS
Clarkston & Hartland Dental Care
Clarkston & Hartland, MI
Dr. Sahar Kareem, DMD
Art of Dental
Westland, MI
Dr. Diora Kashat
Detroit Dental Company
Berkley, MI
Dr. Natalia L. Karmo, DMD
Karmo Dental
West Bloomfield, MI
Dr. Justin Kammo
Profound Orthodontics
Bingham Farms, MI
Dr. Renee C. Miller
Renee C. Miller Dental Group
Grosse Pointe, MI
Dr. Sahar Kareem, DMD
Art of Dental
Westland, MI
Dr. Natalia L. Karmo, DMD
Karmo Dental
West Bloomfield, MI
Dr. Justin Kammo
Profound Orthodontics
Bingham Farms, MI
Dr. Michael Sesi, DDS
Clarkston & Hartland Dental Care
Clarkston & Hartland, MI
Dr. Sahar Kareem, DMD
Art of Dental
Westland, MI
Dr. Diora Kashat
Detroit Dental Company
Berkley, MI
Dr. Natalia L. Karmo, DMD
Karmo Dental
West Bloomfield, MI
Dr. Justin Kammo
Profound Orthodontics
Bingham Farms, MI
Dr. Renee C. Miller
Renee C. Miller Dental Group
Grosse Pointe, MI
The problem
Most dental marketing
Most dental marketing
looks the same.
You see it all the time. Copycat dental content, shaky reproductions of viral videos, posts that chase clout instead of connection. Without a real strategy, it's all just noise — and noise doesn't build patient relationships.
Every smile is unique. So is your story. Our process starts by learning what makes you, you. We help you establish and keep that relationship.
Generic dental
Book Today
- · Stock photo
- · "Industry-leading"
- · Looks like a clinic
Smile Theory
Art of Dental · Westland, MI
Dr. Sahar Kareem
- · Real practice, real team
- · Made for the algorithm
- · Patients want to watch
Services
How we help
How we help
dentists like you.
02 / 04
Project
Podcast Production
A long-form audience play, scoped per season.
Pre-production · Multicam · Distribution
Custom quote
Inquire 03 / 04
Project
Brand & Video
Cinematic one-offs — brand films, recruitment, anniversaries.
Treatment · Production · Finish
Custom quote
Inquire 04 / 04
Project
Web & Digital
A modern practice site — fast, well-designed, built to convert.
Design · Build · Care
Custom quote
Inquire How it works
Show up.
Show up.
We'll handle the rest.
Four steps from "let's talk" to a content feed your patients actually want to follow. No production calendar to babysit. No editor to chase.
- 01 15 min
Discovery call
We hop on Zoom, learn about your practice, and start to understand the story behind it. No deck, no pitch.
- 02 1 hour, in-office
Onboarding visit
We meet your team, walk the space, and shape the content framework that fits your vision. You meet your producer.
- 03 Half or full day
Monthly filming day
We show up. Two people. Calm energy. Your team keeps doing dentistry while we capture the moments that build trust.
- 04 Ongoing
Posted weekly
Edits land in your review folder. You approve in one click. We publish on schedule.
Testimonials
Don't just
Don't just
take our word for it.
We've already worked with the dentists you know and trust. Here's what they have to say — in their own words.
K
“Our DMs about appointments have noticeably picked up — and it doesn't feel like marketing.”
Dr. K.
Birmingham, MI
Orthodontist · Standard tier
M
“Best decision we made this year. Our team actually enjoys filming day.”
Dr. M.
Royal Oak, MI
Family Dental · Premium tier
R
“Patients tell us they found us on Instagram. That wasn't happening before.”
Dr. R.
Bloomfield Hills, MI
Cosmetic · Standard tier
P
“Adrian gets dental in a way most marketing people don't.”
Dr. P.
Rochester, MI
Pediatric · Essentials tier
Real video testimonials land in Phase 2 — names and practices currently anonymized.
Founder
Adrian Kizy
About
Built by a filmmaker,
Built by a filmmaker,
for practices that deserve better.
Smile Theory is run by Adrian Kizy, a Southeast Michigan filmmaker with 10+ years in branding and storytelling. He started Smile Theory after watching dozens of dental practices outgrow their freelance content creators but balk at the cost of a full agency. The middle was missing. So we built it.
Smile Theory films for practices across Southeast Michigan with strategy and craft rooted in Twelve89's cinematic standards — delivered on a monthly retainer your front desk doesn't have to babysit.
More about Smile Theory →How often do you film?
Once a month for Essentials and Standard, and twice for Premium (one full day + one half day). That covers an entire month of content — you don't see us in the office every week.
Who owns the content?
You do. Every finished asset is yours to use anywhere — Instagram, TikTok, your website, paid ads, future agencies. We don't lock anything behind a license.
What platforms do you post to?
Instagram, TikTok, and Facebook are standard. We can add YouTube Shorts or LinkedIn for DSOs. If you only want one platform, that's fine too — we'll right-size the format.
How do revisions work?
Two rounds of revisions on every piece, included. After that we add a small fee per round — but in practice we almost never get there, because we plan tightly up front.
What if the dentist goes on vacation?
We bank a content buffer in the first 60 days so a missed week never means a quiet feed. If a shoot day needs to move, we just move it — no penalty.
Do you handle DMs and patient questions?
Premium includes community management. Essentials and Standard don't — those tiers are about producing and posting, not responding. Your front desk stays in charge of patient communication.
How long is the contract?
Month to month after a 90-day initial commitment. The 90 days is just so we have time to build a content style your practice owns — after that, you're free to leave any time.
Ready when you are
Ready to make your practice
impossible to scroll past?
By the end of the call you'll know whether we're a fit — and if we are, we can be on your filming calendar within two weeks.